LOCALISATION IN HEALTHCARE
Taking Complexity Up a Notch © Rahel Anne Bailie, Content, Seriously
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LOCALISATION IN HEALTHCARE
Review of the basic localisation and translation process From source language to localisation to translation Nine aspects of healthcare localisation and translation Localisation: units of measure, medical practices, regulatory compliance Translation: languages, literacy levels, medical conditions Diversity layer: Cultural, religious, gender diversity Operational complexity Budget, systems, company operations Takeaways from the coronavirus pandemic Moving the process forward
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LOCALISATION BASICS
What organisations generally think of when they localise content
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LOCALISATION SOURCE LANGUAGE LOCALISE FOR TARGET MARKET TRANSLATE TO TARGET LANGUAGE(S)
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[EN-GB] SOURCE > [EN-US] LOCALISATION
UK ENGLISH Visit your GP if your temperature is above 38oC. You may be asked to not to attend the surgery whilst the pandemic lockdown order is in place. If you don’t have a GP or need immediate care, dial 999.
US ENGLISH Visit your GP if your temperature is above 100oF. You may be asked to not to attend the surgery whilst the pandemic lockdown order is in place. If you don’t have a GP or think you need immediate care, dial 911.
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[EN-US] LOCALISATION >[EN-US] TRANSLATION
UK ENGLISH Visit your GP if your temperature is above 38oC. You may be asked to not to attend the surgery whilst the pandemic lockdown order is in place. If you don’t have a GP or need immediate care, dial 999. US ENGLISH Visit your family doctor if your temperature is over 100oF. You may be asked to not to go to the doctor’s office while sheltering in place. If you don’t have a family doctor or think this is an emergency, call 911.
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[EN-US] TRANSLATION > [EN-SP] TRANSLATION
US ENGLISH Visit your family doctor if your temperature is over 100oF. You may be asked to not to go to the doctor’s office while sheltering in place. If you don’t have a family doctor or think this is an emergency, call 911. Visite a su medico familiar si su temperatura es superior a los 100oF. US SPANISH Es posible que se le haya pedido que no vaya a un consultorios medico mientras se encuentra en aislamiento. Si no tiene un doctor familiar o es una emergencia favor de llamar al 911.
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TRANSCREATION
UK ENGLISH Visit your GP if your temperature is above 38oC. You may be asked to not to attend the surgery whilst the pandemic lockdown order is in place. If you don’t have a GP or need immediate care, dial 999. KENYAN ENGLISH If your temperature is above 38oC, visit a hospital facility near you. At the hospital, you may be advised to go back home and self-isolate, depending on your situation. If your symptoms persist, seek medical advice.
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NINE LEVELS OF COMPLEXITY
Extra things that need to be considered in healthcare
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LOCALISATION: LOCAL MARKET CONDITIONS
UNITS OF MEASURE MEDICAL PRACTICES REGULATORY COMPLIANCE
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TRANSLATION: BEYOND LANGUAGE
ONE OR MORE LANGUAGES LITERACY LEVELS MEDICAL CONDITIONS
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TRANSLATION: ACCOMMODATING DIVERSITY
CULTURAL DIVERSITY RELIGIOUS DIVERSITY GENDER DIVERSITY
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OPERATIONAL COMPLEXITY
Operational tensions and corporate culture can make a big difference in efficiency
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OPERATIONS: IMPEDIMENT OR ACCELERANT?
BUDGET SYSTEMS COMPANY OPERATIONS
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TAKEAWAYS FROM THE CORONAVIRUS PANDEMIC
In a pandemic, ready access to information is an important business driver
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TAKEAWAYS FROM THE CORONAVIRUS PANDEMIC
MOVE FROM INFO TO CONVERSATION LOCALISATION IS PERSONALISATION OPERATIONAL MODELS ARE CRITICAL
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QUESTIONS?
Contact info: Rahel Anne Bailie Content, Seriously Consulting Ltd. London, UK ContentSeriously.co.uk
